SEO for Beginners

Everyone has got to start somewhere, so if you’re a beginner in the field of SEO, this guide will help you understand what SEO is, how it works and some core concepts that are crucial to its working.

What is SEO?

SEO is a contraction of search engine optimization and it is a digital marketing field that is focused on growing visibility in terms of organic search engine results. SEO comprises of both creative and technical elements that are required to improve the rankings, drive traffic to a site and increase visibility in search engine results. SEO has many aspects, from the content of your website to the way other sites connect to yours on the web.

Why Your Site Needs SEO?

Major search engines like Google, Yahoo!, and Bing drive the majority of the web traffic. While social media and other types of web traffic can also generate visits to your site, search engines are the primary tool of navigation for a majority of the internet users. This is valid for all sites, whether you provide products, services, content, information or anything else.

Search engine results are unique because they can provide targeted traffic. This simply means that people are looking for what you have to offer. Search engines are the pathways that can make this happen. If search engines are unable to find your site or add your content to their databases, your site will miss out on some incredible opportunities to get an audience.

What is a Search Query?

A search query is a collection of words that users enter into the search box, and it carries extraordinary value. Search engine traffic can make or break the success of an organization. Targeted traffic to a site provides exposure, revenue, and publicity like no other marketing channels. Investing in SEO means you get exceptional return rates as compared to other means of promotion and marketing.

Why Search Engines Need SEO?

Modern search engines are small, but they require some help. Major engines are continuously toiling to improve their technology to search the web deeply and return better results. However, there are limits to how search engines can operate. While the right SEO strategy nets you thousands of visitors and get increased attention, the wrong moves can bury your site in the deeper parts of search results where site visibility is minimal.

SEO not only helps make your content available to search engines, but it also helps boost your rankings so that the content is placed where visitors are more likely to find it. The internet has become competitive and continued to do so, but companies performing SEO have an advantage when it comes to visitors and customers.

Understanding Search Engine Operation

The two major functions of search engines are crawling and indexing and providing searchers with a ranking of websites that they believe to be the most relevant.

The Internet, or the World Wide Web is like a network of stops in a subway system of a big city. Each stop is a unique document, which can be a webpage, pdf, jpeg or any other file. Search engines need to crawl the entire city to find all the stops or documents along the way.

So they do this by using the best path available i.e. links. The web’s link structure is able to bind all the pages together. Links allow search engines and their automated robots, known as spiders or crawlers, to reach the billions of interconnected documents on the web. Once the search engines are able to find these pages, they decipher the code and store the selected pages in their massive databases. From these databases, the pages will be recalled later when required for a search query.

To accomplish this monumental task of holding billions of documents that are accessible within fractions of a second, search engines construct data centers all around the globe. These data centers hold thousands of machines that are processing information in large quantities very quickly.

Whenever a search is performed, results are required instantaneously, so the search engines have to provide answers as fast as possible. Search engines work as answer machines, so whenever a person performs a search, the engine scours its database containing billions of documents.

It not only returns the results that are the most useful or relevant to the search query, but it also ranks the results according to the popularity of these websites serving the information. So in order for SEO to be effective, it needs to influence relevance as well as the popularity of a site.

Determining Relevance and Popularity

In order to understand how SEO can be used to influence the relevance and popularity, we need to understand how search engines determine the relevance and popularity of its search results.

To search engines, relevance is more than just finding a page with the right words. It’s true that that’s how search engines worked in the early days, but modern search engines have come a long way from just this simplistic step. Search results in the past were of limited value and that’s why engineers have devised improved ways to match the results to search queries. Hundreds of factors influence the site’s relevance today. Search engine bots typically assume that the more popular a site or page is, the more valuable will be its information. This assumption proves to be successful, judging by the user satisfaction with the search results.

Search engines don’t determine relevance and popularity manually. Instead, these search engines employ algorithms to sort the results and then rank these results in the order of quality. These search engine algorithms usually comprise of many variables and are referred to as ranking factors in the field of SEO.

How SEO Really Works aka The Traffic Trap

Lots of marketers think of SEO as a source to get free traffic. While it’s true that free traffic is the end result, that’s not how SEO works. The actual goal of SEO should be to help people find you who are looking for you or what you have to offer. To do that, your content on your website should match what people want to find in their search queries.

The goal of SEO is not just to get lots of traffic, but it’s also to convert the traffic. If you want SEO to work, you should make sure that your goals match the ones of your visitors. In short, SEO isn’t about traffic; it’s about figuring out what your visitors want and then optimizing the keywords to bring in the visitors.

Finding the Right Keywords

Finding keywords that will match the search queries of your visitors is essential to your SEO process. So how do you discover these keywords? Simple – by research. Research can be tedious, but it’s indispensable to finding the right keywords.

When it comes to SEO, you want to find keywords that have a high search volume and low competition. High search volume means that people are looking for these keywords and low competition means that the number of results on these keywords is small, so your chances of higher rankings can be improved.

One more important factor that is worth considering is that the keywords should be supported by your site’s content, which means that the keywords should be relevant to your site. You can find the right keywords by using tools such as Google’s search-based Keyword or Adwords.

The Long Tail

Long tail is a concept of how lots of low-traffic keywords can combine to send you more visitors than just a few high-traffic keywords. For example, the keywords DVD or Blu-Ray get millions of queries, but with low-traffic keywords such as Dark Knight and Finding Nemo, the volume can be a lot larger than any one keyword.

Of course, individually these keywords won’t get you a lot of traffic but collectively, they can bring you a lot of traffic. When all the long tail keywords are combined, they can make up to 80% of your site’s traffic. So when researching keywords, you shouldn’t just focus on the ones that get the most amount of traffic. Instead, also focus on the less popular ones and incorporate them into your strategy.

Creating Your Content

After picking out the right keywords, you should focus on crafting your content. Search engines have bots that crawl your site, read the content and decide which keyword each of your site’s pages should be ranked for. Using SEO, you can influence this decision by strategically optimizing your site’s content for specific keywords.

This is important if you’re creating content other than text because bots can interpret text but they can’t yet watch videos, listen to audio, or look at images. So for the bots to understand your content and rank your page accordingly, you’ll need to describe content other than text, and this could include videos, images, infographics, audio clips, etc.

However, it should be kept in mind that writing only for search engines makes your content boring and unhelpful in converting visitors into customers. The main focus should be on the people and, therefore, the aim should be to make your content easy to understand and helpful. Afterward, you can optimize the content for search engine bots without sacrificing your content’s persuasiveness.

To summarize, while crafting your site’s content, you should pay attention to the following aspects.

Titles

Make sure you write eye-catching titles that would capture the reader’s interest and convince him to read on. Your first impression can prove to be your last if you don’t make the most of your page’s title.

Keywords

Make sure that you only pick keywords that are relevant to the site and will help bring traffic to your site simultaneously.

Links

Make sure you link to quality sites that compliment your website as it’ll also encourage other websites in the niche to link to your pages as well.

Quality

Your content should be unique and high-quality above all. This prompts the users to come back to your site because they can’t easily find the same level of content elsewhere.

Freshness

If your content is not prone to age or becoming outdated, that’s well and good, but you’ll need to keep adding new and fresh content on a regular basis. If you aren’t adding content to your site on a regular basis, you can add a Q/A section or a blog to your site to keep it current.

Needless to say, you should never publish content from someone else’s site because posting duplicate content can be penalized by search engines.

Optimizing Your Code

Search engines don’t just read your site’s content, but they also read the site’s code. There are eight sections of your site’s code that you’ll need to optimize.

Title Tags

Title tags cover your site’s title. When coding your title tags, make sure you add keywords and to further maximize the results, make sure that each page on your wesbite has a unique title tag.

Meta Tags

The one Meta tag that should concern you the most is the Meta description tag. It may not have a lot of impact on your rankings, but it tells the visitors what exactly your site is about. It also has a big impact on whether they choose to click through.

When creating Meta tag description, make sure you use optimized keywords and full sentences. The description tags should be concise and to-the-point. Make sure every page has a unique meta description.

Headings

Site headings are very similar to a book’s headings, but these headings come in a very specific order. Headings are in order of H1, H2, H3 and so on with H1 serving as the main heading on the page. a higher number of headings indicate that your content is specific. Each page should have only one H1 tag, but the page can have as many H2, H3 and H4 headings as needed. Make sure that the headings are relevant to the content and contain keywords.

Sitemaps

Sitemaps are like roadmaps for search engines. They give search engine bots directions to all the different pages on your website and make sure that they find everything. XML and HTML sitemaps are the two types of sitemaps that can be created. The main difference between the two that XML sitemaps are coded for search engines to read while the HTML ones can be easily read by the people as well.

You can link your visitors to your sitemap, so they get an overview of where they want to go. If you have a few hundred pages, you can place the link to each one in your HTML sitemap, but if you have a few thousand pages, you should just link to the most important ones.

However, XML sitemaps contain links to every page on the site, even if there are a million pages. You can use tools such as XML Sitemap Creator to create a sitemap for your site and once it’s created, you can submit it to the Google Webmaster Central so that it can be crawled and indexed your site.

Domain Name

Domain names with keywords rank a lot higher than domains without keywords, but exact-match domain names aren’t exclusive and unique. If your traffic is purely search engine-based, using an exact-match domain is a good choice. However, if SEO is just a part of your marketing strategy, it’s better to go with something more unique, like Google did.

URL Structure

URLs are often overlooked in SEO, but they are important. URLs shouldn’t be messy and contain extraneous characters. Shorter URLs will rank better than longer ones. URLs should use dashes instead of underscores and sub-domains rank better than subdirectories.

Site Structure

Linking your pages together makes a big impact on the site’s ranking. When cross-linking your pages, make sure the links carry more weight than the links within a footer or a sidebar. Also make sure the number of links on each page isn’t overwhelming and avoid no-follow outgoing links.

Alt Tags

Bots are able to index images if alt tags are added to each image with a brief description. Make sure you add an alt tag even for the images of widgets by renaming it to bluewidget.jpg instead of leaving it at image34.jpg.

Links

Links are an essential part of SEO and the more sites that link to your pages, the higher your site’s ranking. Links are valued because it’s difficult to convince hundreds of sites to link to you. The more non-spam, trustworthy sites link to you, the more search engines will believe you to be an authority on the topic.

Conclusion

Implementing SEO properly is guaranteed to increase search engine traffic to your site. However, it’s important to be patient since it takes time for a search engine to update its database. If all this seems to much seek professional help, SEO services are 10 a penny.

SEO is basically all about making sure that your site is structured in a manner that search engines understand. However, SEO is most effective when the goal isn’t just to make a search engine-friendly website but when it’s like to make it a people-friendly site too. Both these principles should go hand-in-hand if SEO is to be utilized to the maximum.

The future of BlueTooth and Apple

Bluetooth technology has become common in cars, computers, and cell phones. Because of the success and popularity of Bluetooth technology, new innovation is being explored that encompasses Bluetooth technology. Most of the new ideas for the future of Bluetooth being explored by different companies and organizations will please the average consumer but a few may not. Some companies that are currently working with Bluetooth technology are Ericsson, Intel, Lenova, Microsoft, Motorola, Nokia and Toshiba. Since none of these companies want to give away valuable marketing information they usually do not comment specifically on what they have in the works for Bluetooth technology.

One new use of Bluetooth being worked on is environmental control. Bluetooth in certain locations could transfer information to your device telling it how to act in a specific location. For example, Bluetooth at schools could automatically turn cell phones to silent so they do not become disruptive. This idea sounds promising but some may question whether or not it invades the privacy of those with Bluetooth capable devices.

Another technology in the works is the ability to make simple transactions with Bluetooth such as checking into a hotel or withdrawing money from a bank account. The widespread incorporation of this would transform mobile phones into invaluable devices that could make your life much easier. The only drawback of this is the amount of security that would have to be involved. If someone stole your mobile phone they could gain access to your money, personal information, and whatever else may have been developed to work with Bluetooth via mobile phones.

An idea that has already been developed but is being expanded is the use of Bluetooth in advertising. In 2007 soft drink maker, Pepsi, began using Bluetooth in advertisements in locations such as bus stops and phone booths. Owners of Bluetooth enabled phones can go up to the advertisement and download a viral video clip onto their phones via Bluetooth. If other companies incorporate this into their advertising, you may soon be seeing this new advertising technique everywhere you go.

A new experiment using Bluetooth technology in the city of Bath in the UK may scare or anger some. Researchers from Bath University tracked the locations of Bluetooth users recently during a six month trial. If this technology becomes common, anyone with the proper equipment could track your whereabouts whenever you have a Bluetooth enabled device with you. Although this may be useful in tracking criminals or other dangerous people it could easily be used maliciously.

It looks like the future of Bluetooth technology is very promising. Hopefully, companies can use these ideas and the many other possibilities that are out there to develop products that can keep us safer, make our lives easier, and provide us with entertainment. If you want more information on Bluetooth technology you can visit Bluetooth.com.

“Six Cool Uses for Bluetooth Beyond the Desktop” Accenture

“Pepsi Uses Bluetooth Technology in Interactive Advertising Campaign” Telecommunications Industry News

“Bluetooth Surveillance Tested In the UK” Slashdot

Canon XL2 Mini DV Digital Professional Camcorder Review

If you desire to create feature films, short films or any other project, than you need to have a camcorder that will provide you with the highest quality image and shooting features. Whether you’re a film student, professional videographer or a weekend filmmaker, I highly suggest going with a Mini DV Camcorder due to the fact that it will give you the filming flexibility you require, as well as an easy way to transfer your film to your computer. The Canon XL2 MiniDV Digital Camcorder, Model: DM-XL2 has all of the features and technologies professional filmmakers require, and they have been placed within a user-friendly model that will allow novice filmmakers the ability to create high-quality films easily.

Main Product Features:

Users of this camera will have full control over each of the image settings, allowing you to fully-customize the look of every frame. With a with a progressive scan CCD that features 3x 1/3″ 800k technology you will be able to enjoy more pixels and higher image quality than nearly every other camcorder in this class.

You are able to take advance of one of the best frame rates within the industry, 50i and 25p. This will provide you with amazingly clear and vivid images, even during the most demanding scenes. There are two different formats in which are available, 16:9 and 4:3, which will provide you with the options to further customize the overall look of the images.

One of the coolest features within this mini DV camcorder is the Cine Look mode, which will give you a genuine cinematic-appearance, and when you place this feature with the 25p mode, you will have true film-like movies. You can adjust the various features to make every image unique. Some of these modes you are able to control is the noise reduction, gain, sharpness and coring, just to name a few.

The 20x zoom, will allow you to capture stunning images, even when you are far away from your shooting object. Because of this feature, shooting wildlife is dramatic and will provide you with a finished product that is true broadcast quality. You are able to add any XL video lens to this camera, and if you have the lens adapter, your choices expand to 60+ Canon EF lenses. And with the Optical Image Stabilization System, this camera will eliminate any type of motion blur or shakiness due to rough shooting locations or unstable hands. Because of this feature, this camera is deal for a SteadyCam shot when you do not have access to a SteadyCam.

You are able to upload your video directly to a hard disk through the IEEE1394 connector.

Product Price:

This high-quality mini DV camcorder has been priced so that amateur filmmakers and professional can both afford it. You will be able to find this broadcast-quality camcorder for an average price of only $4,000.

The Sony Bravia KDL-55HX800 3D HDTV Delivers Great Cinema Experience

3D technology is all the rage at the local cinema, and that experience is also available for in home enjoyment. The 3D HDTV experience is here and television and movie fans everywhere are looking for the best bang for their buck. The Sony Bravia KDL-55HX800 represents a great example of a 3D capable television that delivers some knock visuals as well as a vivid soundscape for the ultimate in-home 3D experience. Sony is a company that tries to stay ahead of the field in home electronics, and this particular television is a fine example of that drive.

The Sony Bravia KDL-55HX800 has a fifty five inch LED-LCD screen that delivers true 1080p high-definition with an impressive refresh rate of 240Hz. The result of those components is impressive on TV this size, as picture clarity is top-of-the-line in addition to vivid colors. The refresh rate makes for a smooth transition no matter how fast the action on the screen is moving.

Standard 2D programming and movies look spectacular. However, this a 3D capable television, which means potential buyers need a 3D capable Blu-Ray player (or other source of programming) and Sony Bravia 3D glasses. The recommended glasses for this unit are model number TDGBR100/B, which are battery operated and retail for around $150 a pair. Buyers should be prepared to pick up a few pairs, because the TV does not come with any 3D glasses included. The 3D effects come off brilliantly. The rapid speed of the television coupled with the glasses makes the action take place in the living room, thanks to the Dolby Digital Surround speakers the audio is every bit as good as the video.

The Sony Bravia KDL-55HX800 features four HDMI ports, two of which are on the side of the unit for easy access. There are also two composite inputs and two component inputs (one on the side) for attaching just about any type of home entertainment console. If that were not enough, a USB port allows just about anything to be connected to the display as well. But this 3D HDTV is also equipped with an Ethernet port, making it Internet connectable. Through the Internet viewers can access Neflix, YouTube, Pandora, and much more content for an all-encompassing home theater experience.

The Sony Bravia KDL-55HX800 retails for around $3200 at Best Buy. However, viewers looking to upgrade to the 3D experience need to plan to purchase the 3D Blu-Ray player and a pair of 3D glasses for each potential viewer (a 3D Blu-Ray or other source of 3D content is obviously required for 3D as well). While that bumps up the total purchase price, the overall three dimensional experience on this particular Sony is worth the investment. The dynamic sound and top notch picture combine to produce a great home video experience.

High Definition Television: Plasma, LCD, Rear Projection – What’s Your Flavor?

The boom and new age of TV technology. What kind of HDTV should you get? There are three flavors: Plasma, LCD, and Rear Projection. Who knows, the average person may not even know this by now, only knowing what that guy in the blue shirt told you at Best Buy. With the move of bigger and flatter screens and demand of higher definition of TV, came about these breed of televisions. They all have their good and bad sides, but really, which TV will suit you? It all depends on these factors: size, price, and other pet peeves. Here’s my general idea to differentiate upon the selection that may help the common folk out there that aren’t very tech savvy.

Plasma

Based upon my own memory, these were around first generally but it could’ve been the rear projection. It’s the latter. Any who, plasma TV’s will look the best out of the bunch. One, it’s display screen is glass. It’s able to show and support more pixels on screen than the other two TV types, LCD and Rear Projection. Sounds neat with that little extra eye candy right? Maybe. The drawback to that is, to show and support those extra pixels; the plasma TV consumes the most power. If you don’t mind the power bill then this may be for you. Another good thing is, the plasma TV does not suffer from motion blur and ghosting like the LCD. Beyond that it’s flat. That’s probably something everyone wants. However, there’s an additional problem that MAY still be a problem but I’m not definitely sure but it was a problem for older plasmas. This is often referred to as ‘burn in’ or something synonymous of that nature. Here’s an example of burn in: say, you watch CNN a lot or ESPN and they show those scrolling bars at the bottom of the screen that show scores from previous games or news breaking stories.

If you were to watch those type of channels for a super long time, that bar will eventually be ‘burnt in’ to the TV and so whatever other channel you’re watching will have that burnt in, which could be a nuisance. That’s the more major problem that associates with plasma television sets. Now with price, I consider the plasma the middle ground, as in it’s not too expensive to put a hole in your wallet or that cheap to make you feel happy inside. The price per screen inch is pretty middle and balanced to say so the least. So if you like having a glass display, a flat screen, and those extra pixels then this may be the winner. Also, to note I think the plasma may be the heavier tv of the bunch so don’t break your back lugging it. Though I’m not ENTIRELY sure on this bit of information so don’t let this be a deal breaker.

LCD

LCD, or Liquid Crystal Displays are notably the newer sets of TV. You probably mostly know them from computer use but it made its way to television some odd years ago. The LCD TV is widely more popular as it consumes less power than the plasma, is a lot brighter and crisp in terms of image and shares the same quality of being flat. The notable differences are price for size, it doesn’t use a glass screen and its blacks aren’t as ‘full’ or entirely black. A kind of major problem that this type of set suffered from was motion blur. As in, when you see something moving super fast, you can see a kind of blurring or a ‘doubling’ effect. This has been cured for the most part in today’s LCD’s but will probably always exist in LCD sets, it’s just a matter of how the developers disguise it. Beyond that it is a really good set and is most used for gaming. However, the price just skyrockets when the size goes up. An LCD TV around 52+ inches or more could go up to 8000$, depending on model and quality. Example is the Samsung LNT5271F. It retails for about $3-4,000 while the Samsung LNT5281F is double when they are practically identical in terms of size and technology. Silly isn’t it? But if you don’t plan to go big then this set could be very ideal. Also, in terms of TV life LCD’s are supposed to last the longest according to how much the average person watches.

Rear Projection

Rear Projection TV’s are among the older types of technology in televisions. From what I recall when talking to someone who knew his stuff, he said that rear projections were the CRT monitor’s upgraded brother. It was to produce the same vivid and great colors the CRT produced while reducing the size. In case you don’t know what a CRT monitor is, it’s those big, bulky, ugly monitors that are like 13 inches deep and hurts your eyes(60hz flicker). So, the rear projection is just as ugly and big(in the back) like the CRT in comparison to LCD and plasma. However, the rear projection televisions do not suffer from burn in image and motion blur. What does it have instead? I’ve heard stories of ‘Rainbow Effect’ and ‘Green Blob Effect’. These are basically, I suppose you can call them artifacts, in the image of the TV.

Why? It’s plagued by this because of it’s technology. Rather than having a cold cathode light or plasma, it uses a color wheel and a lamp to produce light and image. The color wheel has more moving parts and is therefore will be more prone to have something go wrong. Beyond that, unlike the plasma and LCD, the lamp that I mentioned has to be replaced every 3 years or so and can cost up to $150. The lamp is needed to work with the color wheel to produce image so you will have no choice on that. The other thing is, this type of set has a very poor viewing angle. What that means is, when you’re in the kitchen and want to watch the TV from the living room you won’t see a thing. However, you can with the LCD. I’m not sure about the plasma. Want some good news? The rear projection TV is the cheapest price per inch type of set. Example? My brother purchased a 60 inch rear projection for $1800. For $1800, that won’t really get you anything substantial in plasma sets but especially in LCD sets. Replacing the lamp was meant to be an easy DIY and it won’t eat as much power as an LCD or especially a plasma set. So if you want size for a really, really good price and don’t care about replacing the lamp ever 3 or so years or care about the viewing angle, this could be it.

Wrap Up

That is the general summary of all three types of technology. It’s really up to you to do the research on what suits you best for your home and what size it is and how much you want to spend. Just never, EVER buy something this expensive like this at an impulse. Or is it pulse? Either way, you do not want to get buyer’s remorse for something like this. Do plenty of research on brands and models that fit your budget. Also remember that brighter isn’t always better. That general misconception may haunt you post-purchase because that isn’t always the case. The other thing is, consider buying it online. You can save thousands of dollars compared to buying it in store but this may not be peace of mind to some. If you do, please take time and do research of the website and their reputation and customer service. Take precautions on things like the price and the design of the website. If it’s too good to be true then it probably is. If the price seems really cheap and the website looks like it was designed by a 15 year old, then that could be a problem. So it’s your decision. Buy online or at a retail store; i.e: red pill or blue pill. :) (edit: more info on next page.)

Should I Wait For a Better TV?

That’s you’re call, but some day soon if you plan on purchasing a HDTV you will have to pull the trigger on something. However right now, a new set will come in: Laser TV. That’s right. It’s a TV that uses a Laser LED and supposedly it will be incredibly cheap, have crazy picture quality, and the fact that it looks just as flat as a pancake. If you want to wait for that to come in, then sure but god knows when it will actually come out. Either way, I recommend that you probably should not buy it when it comes out, especially since it’s first generation where there are probably bugs and problems in it that the developers didn’t catch or didn’t bother to catch. Just look at the Samsung DLP LED tv set. HLS6187 is the model I believe. It’s the first rear projection TV to use a ‘twinkie’ lasting LED light rather than a regular ‘ol lamp. Good idea, but it was first generation and has some major problems.

Why Yahoo Will Never Catch Up to Google

Yahoo’s technology will never catch up to Google’s because it would involve changing much more than just their search.

A fundamental part of why Yahoo is inferior to Google is inherent in the websites’ intent and in the way they each sell advertising space. When the internet became commercialized, Yahoo was one of the leading websites on the web. Google was actually developed by two graduate students who wanted better search results when they used the internet. It is easy to remember a time when all you got was really irrelevant search results. This is because results came from the sites that had the most appearances of the searched key words. Programmers started to take advantage of this by putting invisible lines of code with repeating search words so that their websites would come up first in search results.

Google was the first to really focus on search. They developed an algorithm that is based on connections. Sites that are often visited and linked to from other sites are judged to be relevant. That is why Google searches come up with far better results than most others. What a lot of people don’t know is that before Google was created, the two students who created this algorithm offered to sell it to Yahoo. Yahoo declined. They weren’t interested in search because they are a portal. They want to provide people with in-house results and they weren’t concerned with people finding relevant results as long as they were part of their portal.

Of course, internet users quickly made Google the more popular of the two because Google allowed them to actually find what they were looking for. And since then, Yahoo along with other searches have tried to come up with a similar algorithm and to gain back some of the share they lost to Google. But since Yahoo is still very much a portal, results are biased towards their own site. They also sell advertising that can corrupt searches and pop up in your results. Google on the other hand, doesn’t allow sponsored links anywhere near your search results and you can see when you perform a search the Sponsored Links section at the top and side of the screen.

Advertisers, of course, love that Google makes their search results relevant to users as opposed to Yahoo’s use of irrelevant banner ads. Since more people use Google, advertisers are more likely to place ads there. So on top of already being better in the search game, they have higher and more consistent profit.

Try as they might, Yahoo is having a hard time creating a good search algorithm comparable to the one Google has had in place and been perfecting for years. In addition, even if they began using the exact same search algorithm, they would still just be playing catch up in an arena where Google is already king. They would have to offer the same and so much more for people to start switching. Google has proved that there are no other sites better for search.

Sony Ericsson XPERIA Neo – a Classy Android Phone

Sony Ericsson has decided to break the shackles and go for the kill. It has introduced a new member in the XPERIA family – the absolutely glorious android mobile phone: the XPERIA Neo. The mobile phone reviews of the various international platforms are drooling over its features. The Sony Ericsson XPERIA Neo review exquisitely remarks about the style the phone boasts about. The built of the Sony Ericsson is always a strong point in their favor, and the company does justice by making the phone sturdy, but with a sleek curvature and jaw dropping chrome-like finish, aimed to stop many breaths for few instants.

The phone has got an impressive internal memory of about 320 MB with a RAM capacity of 512 MB. But the first thing that would catch the attention, according to the Sony Ericsson XPERIA Neo review, is its scintillating display. The phone has got a surface that is resistant to scratches, so it is a definite collection for the casual users. The keys are quite well placed, and along with the brilliant touchscreen, very user-friendly. The dimension of the touchscreen is roughly 4 inches. The LCD screen is a treat to the eyes with an advanced LED facility at the rear side.

Among the several mobile phone reviews of the handset, the Sony Ericsson XPERIA Neo review tells about the excellent camera that the phone flaunts. It has got a strength of 8.1 megapixels which is quite impressive. The Led flash system is very smart along with the feature of auto focus with an integrated adjusting feature. It has also got the facility of video stabilizer that would attract several enthusiasts. The face detection feature is also another smart feature of the phone. The Gingerbread operating system of the phone with an Android platform is the primary platform that coordinates the advanced features of the mobile. The weight of the phone is, according to Sony Ericsson XPERIA Neo review , about 126 grams. It is in no way bulky and this weight gives it exclusive resistance to damages caused due to casual handling. The phone is a treat for the music lovers too. Most of the audio files of various formats are playable and the mobile set has got an enviable play-time of a whopping 31 hours. The Sony Ericsson XPERIA Neo deals are said to be quite competitive when put in the segment of high end mobile phones with android technology.

Microsoft Offers Office Integration Sample Code

With Office 2007 rapidly approaching final code, Microsoft announced plans for a series of sample code packs called Office Business Applications Reference Application Packs (OBA RAPs), which show developers how to create new business applications using the Office interface.

The OBAs are designed for use with Office 2007 only. They show how to connect existing line-of-business (LOB) systems with Office applications. The purpose is to provide users with a familiar environment rather than force them to learn a new interface for accessing back office systems.

Microsoft has heard this request for some time. “An issue that consistently comes up is using the Office client to connect people to apps in the back-end,” said Tim O’Brien, Director of Platform Strategy Group.

The OBAs will use Word, Excel and Outlook as the interfaces to back-end systems through Microsoft’s SharePoint, InfoPath, Windows Server, SQL Server and Active Directory.

OBA RAP for Supply Chain Management (SCM) will come with demo websites and site templates, reference documents, .NET code, Web services references, XML (define) :and XSLT (define) files and scripts.

Using the Office applications instead of writing custom front-ends means less time spent writing the UI, and not forcing users to context switch from one application to another.

“Training is the number one problem in the enterprise software space today. Most of the time you are putting users in front of an interface they’ve never seen to do things they’ve never done before,” said Josh Greenbaum, principal analyst with Enterprise Applications Consulting.

“After dozens of years and billions of dollars, the industry has come to the realization that Office might be the best place to go and cut off a lot of the problems of interface design,” Greenbaum told internetnews.com.

The OBA RAP for SCM is the first of what Microsoft hopes will be many others, all for Office 2007, said O’Brien. In the future, Microsoft is looking at producing more vertical RAPs for retail and financial services, he said.

It has been possible to build connections between older versions of Office and back end systems, but it was very difficult, said Greenbaum. “It was hard enough that it wasn’t done that often. It just wasn’t advantageous,” he said.

Cisco Telephony: The Very Best Communications Hardware

Every modern business has come to rely upon modern information and communication technology hardware over the past couple of decades. The steady improvement in modern communications devices has revolutionised the manner in which companies perform their business and operate on the whole. There are not many aspects of the business world that have not developed with such advancements. Therefore it is of utmost importance for a business to keep up to date with the most recent hardware and software and to make sure that equipment is suitably managed. Cisco telephony delivers high quality hardware which includes the very latest technology and features.

Network acceleration is a key product offered by Cisco telephony. Virtually every modern business utilises a network for a wide variety of purposes including internet access, intranet access, file sharing, printer sharing and use monitoring. With high volumes of people trying to access the network at one time this could adversely effect the speed of the network leading to widespread irritation . Through network acceleration as delivered by Cisco telephony the speed of the network may be significantly increased with additional bandwidth being made available.

Another valuable addition for companies that can be supplied by Cisco telephony is the voice over IP service. This offers a local network for communications that will allow people within the same business or utilizing the same system a means of communicating. Cisco telephony voice over IP offers safe and reliable communication between departments and suppliers without the expense of an external telecommunications contractor. Call made through such system are secure and will not be in danger of any treats to the network.

The products supplied by Cisco telephony have the advantage that they’ve the capacity for additional functions to be included at a later date. This is particularly useful when a company seeks to expand either by adding additional departments or just by adding extra employees. Moreover, more modern capabilities could be added to existing hardware whenever they become available. This way the modern business can always stay up to date with the most recent developments and the latest hardware offer by Cisco telephony. This is more important than ever before with the rate at which developments take place and new systems become available.

Products and services offered by Cisco telephony cover a number of solutions for modern businesses to satisfy their communication and hardware demands. The principle systems such as network acceleration and voice over IP are flexible as they can be added to through Cisco telephony in order to meet the specific business needs. An extensive service is offered whereby businesses can be assured of reliability and security and can have peace of mind while using the very latest technology. Whatever communications solutions are required by the modern business there is a variety of hardware systems which can be installed to fulfil the requirement.

This article was written by J. Harper on behalf of SICL , experts in cisco telephony and network acceleration. For more information on cisco telephony and network acceleration please visit sicl.co.uk.